Start by feeding the tool a clear description of what you sell, who it’s for, and what problems it solves. Include a few real product names, categories, materials, use cases, and price tiers. This gives the model enough context to suggest the kinds of search terms people actually type when they’re ready to compare, learn, or buy.
Next, ask for variations across shopper language: short “head” terms, longer specific phrases, questions, and modifiers. Useful modifiers include size, color, style, compatibility, ingredients/materials, “best,” “vs,” “near me,” and seasonal needs. Generate separate lists for each major category so the terms stay tightly aligned with what each page offers.
Then refine the list using your own data. Paste in phrases pulled from customer reviews, support tickets, on-site search, and product Q&A. Ask the tool to merge duplicates, standardize wording, and surface gaps (for example: “waterproof” vs “water resistant,” or “refill” vs “replacement”). Remove anything irrelevant, overly broad, or not supported by your actual inventory.
After you have a solid pool of terms, organize them into page-level groups. One group should map to a category page, another to a collection, and another to a specific product detail page. Keep each group focused on a single theme so the page can naturally cover the main idea plus closely related variations without feeling scattered. If you want a structured way to turn ideas into organized pages, follow the workflow in this guide.
Finally, sanity-check for accuracy and compliance. Avoid trademark misuse, medical or performance claims you can’t support, and mismatches like suggesting terms for products you don’t sell. A smaller, cleaner list tied to real pages typically outperforms a huge list of loosely related terms.
Group related terms by what a shopper would expect to find on a single page, then assign each group to the most appropriate page type (category, collection, or product). Create new pages only when the group represents a distinct offering you can fully cover.
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